A boom in social media conversations on Vinitaly 2017. China emerges as the most mentioned country; sparkling wines and Prosecco topple red wine, attracting most of the attention. These were the results of a social media survey conducted by Gambero Rosso and Almawave, which thus inaugurate an innovation-fuelled partnership.

Rome, 10 April 2017 – Vinitaly 2017 kicks off with a boom in social media conversations: over 21,000 conversations were monitored amounting to +205% for yesterday, for the opening of the international wine and spirits fair under way in Verona (Italy), compared to the average for the previous week. An interest confirmed by the hashtag #Vinitaly2017, which was shared 11,599 times on Twitter, Facebook and Google+.

Sparkling wines attracted most of the attention of the social media audience. They topped the rankings among wines with 37% of the mentions, compared to 29% for red wines, 19% for rosé wines and 14% for white wines. Moreover, the survey clearly revealed the emergence of China, which appears in 50% of the conversations regarding overseas markets and leaves the United States trailing behind at 18%, followed by France at 5%.

These were the first figures to emerge from the survey conducted by Gambero Rosso and Almawave on social media channels during the week of Vinitaly 2017. The survey is set to continue until the end of the event. The largest food & wine publisher in Europe and the technological innovation company of AlmavivA, ICT Group, leader in Italy in the agri-food sector, merged their respective skills to create a global overview of social media content with regard to the topics, opinions and trends revolving around wine, one of Italy’s acknowledged excellences.

Thanks to the Almawave proprietary platform for analysing natural language and big data, the survey grouped all the interactions linked to the event from 3 April on Twitter, Facebook and Google+, in six languages: Italian, English, Spanish, French, German and Portuguese. All the data collected was analysed quantitatively, while the sentiment assessment will be extracted from Twitter, the interactions of which currently make up 98% of the total.

The results emerging from the enquiry confirm a constant and widespread interest in the food and wine sector, where “Made in Italy” quality shines best. Gambero Rosso has been explaining and promoting this heritage each day for over thirty years, through publishing activities, events, training and consulting. Moreover, its leadership status is recognised also at an international level.

Meanwhile, the social media analysis linked to Vinitaly 2017 marks the start of the partnership project between Almawave and Gambero Rosso, which aims to promote the Italian food & wine realities, its culture and perception.

The collaboration merges an established sector leadership and distinctive technological expertise to sustain – in an innovative way – the growth of an excellency of the agri-food sector, which is so important to Italy’s economy. The social media survey conducted by Gambero Rosso and Almawave, which thus inaugurate an innovation-fuelled partnership.